Sunday, August 14, 2011

Branding. One poster at a time.

Well.  All that postering.  All that walking.  All the times I felt that slight twinge of embarrassment when someone watched me put up a poster.  All those hours.  Was it worth it?

Tentatively, I am going to say yes.  Toronto is a populous city and people like to walk around in it.  People saw the posters, I am sure of it.  I am also sure that I wouldn't have gotten a sale out of it had the one mum not already known me but, heck, last time, I had nothing to sell but potential. And when it comes to your kids, we all want the tried and true.

This time, however, I wil have a track record.  Reviews are coming in and are very positive.  I will have pictures and video and will really be able to beef up the website.  Also, we are going to start a website sign up option to make things easier on parents to enroll their kids.

Next time, when folks see our marketing materials all over the city, I bet you they remember Shakespeare is Boffo! from last year.  And I bet that even folks who DON'T know me will sign up their kids.  Looking forward to it, actually.  Fun.

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