Well. All that postering. All that walking. All the times I felt that slight twinge of embarrassment when someone watched me put up a poster. All those hours. Was it worth it?
Tentatively, I am going to say yes. Toronto is a populous city and people like to walk around in it. People saw the posters, I am sure of it. I am also sure that I wouldn't have gotten a sale out of it had the one mum not already known me but, heck, last time, I had nothing to sell but potential. And when it comes to your kids, we all want the tried and true.
This time, however, I wil have a track record. Reviews are coming in and are very positive. I will have pictures and video and will really be able to beef up the website. Also, we are going to start a website sign up option to make things easier on parents to enroll their kids.
Next time, when folks see our marketing materials all over the city, I bet you they remember Shakespeare is Boffo! from last year. And I bet that even folks who DON'T know me will sign up their kids. Looking forward to it, actually. Fun.
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